Creative Services for Fundraisers
Creative is where your donor meets your mission.
Fractional Creative Audits
The meeting point where campaigns are won or lost. The audit gives you a structured, scored read of how well your creative holds it across every channel.
How the Audit Works
The audit looks at your campaign the way a senior creative director would, but with a fixed structure so nothing gets graded on a hunch. It separates two questions most reviews blur together: did the campaign do the things a strong campaign does, and did it do them well. The first is completeness. The second is craft. Only craft is scored. It then scores the campaign under the following four unique dimensions.
Every channel, reviewed on its own terms
Your campaign rarely lives in one place. The audit reviews each channel it use
• Direct mail
• Social media
• Digital advertising
• Text-to-give
• Broadcast
• Other
Four scored
dimensions
Dimension 1: Channel Execution
Weight: 25%
What it Measures: How well each channel does its specific job, from the reply device in the mail to the subject line in the inbox.
Dimension 2: Campaign Integration
Weight: 30%
What it Measures: Whether the channels work as one campaign or as separate efforts that happen to share a logo.
Dimension 3: Creative Testing
Weight: 20%
What it Measures: Whether the campaign tests, what it tests, and whether the tests can teach you anything.
Dimension 4: Brand Alignment
Weight: 25%
What it Measures: Whether the creative sounds and looks like your organization, and holds that voice across every channel.
The long view: a fifth important consideration
A Program Lens narrative rounds out the audit. It isn’t scored. It places the campaign in the context of your wider program, where past performance, audience, and the non-creative variables get their due. Creative is rarely the only reason a campaign wins or loses, and this is where that gets said, not buried.
NONPROFITS
You run the campaigns and you live with the results. The audit gives you an outside read you can trust, in the language your team already uses, without an agency’s interest in defending its own work.
Who the Audit Is For
AGENCIES
Bring in a senior set of eyes your client will respect. The audit works as a neutral review at onboarding or program check-in, and it surfaces strengths alongside problems, so it steadies the client relationship instead of straining it.
CONSULTANTS
Add a structured creative audit to your own offering without building the framework yourself. It’s fractional and ready to fold into your client work.
Why me?
I spent four decades in direct response fundraising. I started as a copywriter and designer, founded a creative studio that served the field for 17 years, ran marketing for a nonprofit policy think tank, and spent the last 20 years as a senior creative and marketing executive, including Chief Creative Officer, at four of the industry’s leading fundraising agencies. My teams built award-winning donor campaigns that raised millions for some of the most recognized nonprofits in America, and I built and mentored the departments that made them.
2021 DMAW Volunteer of the Year
2024 DMAW Hall of Leaders Honoree
2025 Bridge Conference
Co-chair
Recent Recognitions
Creative earns gifts, but it never earns them alone. A fair read of its performance weighs the whole program, the baseline numbers, and the non-creative variables, not just the work in front of you. That discipline is what this audit is built on.
Ready to see you campaigns more clearly?
Book a 30-minute call.
We’ll talk through your program and whether an audit is the right next step.
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